Sales Leader

Job Description:

SatelliteHR is a new HRMS venture built to bring a modern, workforce-first product to market. We are looking for a Sales Leader to own the sales function from the ground up: define the go-to-market strategy, build and lead the sales team, and take personal ownership of early revenue while the function is still being established.

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This is a founding sales leadership role, not an individual-contributor position. The right candidate has already carried a quota, has since built or led a sales team, and is ready to do both again at the same time: sell personally in the early stage while designing the process, hiring the team, and reporting directly to the founders on strategy and results.

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The ideal candidate combines direct HRMS, HCM, Payroll, or HR-Tech sales experience with a track record of building a sales function or team from an early stage, strong consultative selling instincts with CHROs, CFOs, and founders, and the judgment to operate with significant autonomy in a founder-led environment.

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Roles & Responsibilities:

Sales Strategy and Go-to-Market Ownership

• Define and own the sales strategy for SatelliteHR, including target segments, pricing approach, and channel mix.
• Build the sales playbook, pipeline stages, and qualification criteria from the ground up.
• Set and own monthly, quarterly, and annual revenue targets, and report progress directly to the founders.
• Identify and prioritize industry verticals and territories for early market entry, including GCC and other target markets.

Team Building and Leadership

• Hire, train, and lead the first sales and business development hires as the function scales beyond the founding stage.
• Build a repeatable onboarding and coaching approach so the team can scale without the Head of Sales personally closing every deal.
• Set individual and team quotas and hold the team accountable to them.

Direct Sales Ownership (Early Stage)

• Personally own and close early deals while the team is being built, from prospecting through contract closure.
• Conduct discovery conversations with HR and business leaders to understand workforce challenges and map them to the product.
• Lead commercial discussions, pricing negotiations, and contract closures for strategic accounts.
• Ensure a smooth handover of signed customers to implementation and customer success.

Consultative Solution Selling

• Position the HRMS platform as a strategic business solution across HR operations, payroll, attendance, leave management, recruitment, performance management, and employee engagement.
• Act as a trusted advisor to CHROs, HR heads, business heads, founders, and CFOs.
• Build strong, ROI-driven business cases tailored to each buyer.

Stakeholder Management

• Build and maintain relationships with CHROs, HR heads, CEOs, CFOs, founders, and operations heads at target accounts.
• Navigate complex buying cycles involving multiple stakeholders and influencers.
• Drive consensus and accelerate decision-making within client organizations.

Market Intelligence and Competitive Positioning

• Track HR technology trends, workforce management challenges, and competitor offerings, and translate them into positioning and messaging.
• Feed market insight and customer feedback back into product and founder-level strategy discussions.

Partnership and Channel Development

• Develop relationships with HR consultants, implementation partners, payroll partners, and industry associations.
• Build channel partnerships that extend market reach without requiring a proportional increase in headcount.

Sales Operations and Governance

• Stand up and maintain CRM discipline, pipeline reporting, and forecasting from the earliest stage of the company.
• Provide regular pipeline and revenue updates directly to the founders.

Work Experience and Skills:

• Proven experience in HRMS, Payroll, HCM, HR Tech, ERP, or SaaS sales, including direct, personal deal ownership.
• Demonstrated experience building or leading a sales team, ideally from an early or founding stage.
• Track record of building a market or sales function from the ground up (0-to-1 experience), not only scaling an established one.
• Strong understanding of HR processes and workforce management challenges.
• Excellent consultative and solution-selling skills, with the ability to sell personally as well as lead others to do so.
• Strong negotiation and commercial acumen.
• Ability to influence senior executives, founders, and business leaders.
• Comfort operating with high autonomy and direct founder-level accountability, without a fully built-out organization around the role.
• Hands-on experience with CRM tools such as Salesforce, HubSpot, Zoho CRM, or similar platforms.

Minimum Qualifications:

• At least 2 to 3 years in a role that included building, leading, or mentoring a sales or business development team.
• Demonstrated ability to meet and exceed sales targets.
• Experience in startup environments or service-based businesses is highly desirable.
• Bachelor's degree in Business, Marketing, Human Resources, Information Technology, or a related discipline.

What’s in it for you?

Professional Growth & Impact

• The opportunity to build a sales function and team from the ground up at a founding-stage company, with direct visibility to the founders.
• Ownership of go-to-market strategy, not just execution against a plan set by someone else.
• A fast growth path tied to the growth of the company itself, with career coaching and mentorship along the way.

Work Environment & Culture

• Innovative Team: Collaborate with passionate professionals in a fast-paced, agile environment.
• Autonomy & Ownership: Take full ownership of your sales pipeline and strategy.
• Mission-Driven Work: Help startups thrive by solving real operational challenges.

Employee Benefits

• Competitive Compensation: Attractive base salary with performance-based incentives.
• Health & Wellness: Medical insurance.
• Paid Time Off: Generous leave policy including vacation, and holidays.
• Retirement Benefits: PF, and Gratuity.
• Employee Engagement: Regular team events, recognition programs, and a collaborative culture that values your contributions.

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